| April 2008 - Mr Warren mark Calyon's presence in Hong Kong warrants |
The Hong Kong warrant market has grown dramatically in the past few years. Competition has at the same time became fierce. There are now more than 5,000 derivatives warrants listed on the HK Stock Exchange with over 20 issuers.
Since 2007, Calyon has put great efforts in HK Warrants to establish a firm foothold in this market. GED has positioned ourselves as an approachable issuer providing warrants on popular underlyings. We have established a continuous and consistent marketing framework in HK for regularly promoting this retail product.
In our communications, we have created a lively and easily recognizable icon "Mr Warren" for delivery of our warrants communications. We also dedicated spokespersons for seminars and interviews explaining our product benefits. These seminars often attract between 300 and 900 investors, depending on the capacity of venues.
We have now: - Product exposure through advertisement and sponsorship every day in major newspaper, magazines, radio programmes as well as online website.
- Regular columns in newspaper, magazines, as well as interviews on paid TV programmes and online programmes.
- Retail investor seminars and workshops, jointly with local media and retail securities firms, to reach out to the investors.
- A weekly newsletter for our retail customers.
Hong Kong warrant hotline: (+852) 2826 5775.
|